Memphis lends its name to all kinds of things – barbecue restaurants in other cities, an Austrailian frozen treat, European cigrarettes, an Italian design movement.
And, at American Apparel, a pair of socks.
I'm not sure what exactly is so Memphis about these socks. Is it the fact that they're kind of crazy looking? Each pair has at least four colors on it, in a dizzying layout of stripes and solids. These socks match precisely nothing.
Is American Aparrel trying to do something to make their selection more locally appealing? In other cities, are these socks called "Boston" or "Tampa" or "Indianapolis"? Maybe one of you outside of Memphis can verify this for me.
In the meantime, hey, we've got of socks named after us.